Design Master Roberto Chiave and Purple Doors Join Hands to Launch Italy's Haute Couture?DI.MANCCY

On the afternoon of June 28th, 2009, the 09 autumn/winter conferences of ZLM and Di Manccy were held at the Century Purple Pavilion in Shanghai Century Park. On the day of the conference, many department store managers, clothing distributors, agents and fashion media from all over the country came together to witness the famous Italian fashion designer Roberto Chiave being invited to become the Chinese women's brand name Zimen (ZLM) and An important moment for the creative director of Di Manccy, the Italian luxury women's brand, and a Chinese debut of Di Manccy, an Italian luxury women's clothing brand!

The ZLM Group teamed up with the famous Italian design master Robert Keawi to not only make the 20-year-old ZLM brand unveiled in a new look, but also launched the Italian high-end women's brand Di. Manccy. This is another initiative and contribution of the ZLM Group to the Chinese women's apparel industry. It is also the first step of the Zihuamen Internationalization Strategy and will also trigger a new round of competition in the high-end market of China's garment industry.

Zimen (ZLM), as one of the oldest women's clothing brands in China after the reform and opening up, has taken an important step in the development of internationalization and has invited Italy's famous fashion design with sincerity and heavy money. Master Roberto Chiave is the brand's creative director of the group company. Apart from joining hands with Di Manciy, the Italian high-end women's wear brand, Mr. Roberto Chiave will also have over 40 years of experience in the design and branding of women's clothing in the fashion capital of the world. To create a full range of four seasons senior women's clothing for the ZLM brand, the classic ZLM women's clothing will be rejuvenated for the second spring. Breaking the tradition will be the biggest attraction for ZLM 09 autumn and winter products.

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