Why do foreign big jewelry brands never guess the heart of Chinese aunts?
In foreign markets, the jewels made by the big names of the jewellery are very handy. But when they arrive in China, they seem to never understand the concept of Chinese women's consumption. They can't figure out where the high points of the aunts are. No matter what kind of jewelry design they make, the Chinese aunts will not waver, and they rarely buy it. . This is because in China, Chinese culture is more popular, and Chinese consumers prefer natural jade and organic gemstones. For those luxury jewellery has always been indifferent, mainly because there are very few party banquets held in foreign countries in China, it is difficult for consumers to wear those glamorous jewellery to crowd the bus and take the subway. In addition, Chinese people prefer simple, purely natural things, but they are not very concerned about the design and craftsmanship. Today, Xiaobian will give you a few jewellery that Chinese women consumers prefer.
1, jade
Jade is the most luxurious jewellery category in China. It has occupied the high-end market of Chinese jewellery all the year round. In the Mainland, there are still many Taiwanese jade jewelry brands. They are good at exhibiting and make their jade brand popular. Recently, as the market's awareness has been continuously improved, Yunnan's jade brand has been continuously shaped. At present, there are already some Yunnan jade brands that can be called up in China. Emerald has always been a tradition passed down by the Chinese millennium, so it deserves to be the favorite jewelry of Chinese female consumers.
2, Hetian jade
Hetian jade has cooled down in recent years, but there are many fans who love Hetian jade. They are keen on the gentleness and casualness of Hetian jade color, so that the wearer can handle whatever the occasion. In essence, Hetian jade belongs to nephrite and is a special product of Xinjiang in China. Therefore, it is more loved by female consumers in China. Recently, because the price has been copied to a high level, many friends who like Hetian jade are discouraged.
3, Jasper
Jasper belongs to Hetian jade. Because the color is close to the green of jade, but the price is very cheap, it is favored by Chinese female consumers. The emergence of Jasper solves those lovers who like green jewelry but have no money to buy jade. Moreover, Jasper is gentle and elegant, so that the wearer can attend various occasions to demonstrate the atmosphere and informality.
4, amber beeswax
14 years and 15 years is undoubtedly the most popular two years of amber beeswax. During this period, Zhao Wei advertised them, making the price of amber beeswax continue to heat up. The current market price has reached several hundred and one gram, a little better Wax is a level more expensive than gold. However, this still does not affect the people who love amber beeswax. The more avant-garde consumer concept of modern Chinese female consumers has made the beeswax amber develop very well. They dare to try fresh jewels and wenwan. It can be said that these people, Let the beeswax amber have been spoiled until now.
5, coral
Because of the special Chinese red, corals have always been loved by aunts in China. Even if there are no coral branches that are inlaid, they are favored by them. The rarity of corals has kept its price high. It can be said that it is China. Another category of high-end jewellery, although not as expensive as jade, is also a plaything for the rich. If you have a bunch of bovine blood red bracelets in your hand, then you can still cherish it.
Ok, although Xiaobian has spoiled the big names of foreign jewelry today, it is undeniable. Brands like Cartier and Van Cleef & Arpels have slowly penetrated into the younger generation in China. Our era is changing, the history of jewelry Rewritten by us, we are the masters of this era. The history of Chinese jewelry will become more and more sound, more and more abundant, and more and more huge.
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