Who loves online shopping jewelry? "Small fresh meat" became the main force

Recently, China Gold News Co., Ltd. and Big Data Company released the “2015 China Gold Jewelry Internet Consumption Report”, which surveyed the attention of gold jewelry and the age distribution of consumers. The data shows that in the field of Internet gold and silver jewelry attention and consumption, young "small fresh meat" has become the main force, and mass price jewelry is the main product currently required by the Internet.

The data shows that the consumer groups between the ages of 20 and 40 have reached 80% of the gold and jewelry products through the Internet, and the proportion of participation in consumption has exceeded 60%. It is worth noting that the group aged less than 19 years old, although the proportion of jewelry through the Internet is only about 5%, but its consumption ratio has reached 24%, has exceeded the mature consumer group of 30 to 39 years old. In the future, with the growth of these willing but not economically strong consumer groups, jewellery consumption on the Internet will gain a bigger market.

According to the report, mass price jewelry is currently the main product required by the Internet. Because the value of jewelry products is too large, and there are emotional appeals, and it is not a standard, it is more difficult to make valuable jewelry as an e-commerce. The issue of integrity on the e-commerce platform has always been a "short board" for jewelry e-commerce. Therefore, a key step in the rapid integration of the gold and jewellery industry with the Internet is to resolve the doubts about integrity. An important part of doing good faith is to ask that the price of the product should not be too high. According to the "Report", those mass-market products within 2,000 yuan have become the most mainstream consumer products.

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Guangzhou LIDONG Garment Industrial Co., Ltd. , https://www.lidongsports.com