Daisy and Barbie cross-border girl to create a princess dream
On April 24, 2016, Deesha brought a blockbuster to children's wear fashion - Deesha, the girl's first brand, partnered with the world's first Barbie brand, To create a princess-like girl dream, the two brands worked together to develop the "2016 Summer Barbie X Deesha" series. At the International Children's Fashion Week held in Shanghai that night, the first debut release was released. The Shanghai International Children's Fashion Week This announcement was deliberately used as a curtain call unit. This shows how much emphasis and expectation the industry has placed on this cross-border cooperation between Thessalia and Barbie. Top fashion trends, domestic first-line children's stars, nearly a hundred major media gathered in 800 Jing'an District, Shanghai show, this event to the outlet of public opinion. As a leader in the girl industry, Deesha was founded in 2009 and has been a successful example among Amoy brands. As early as 2011, it has successfully become the No.1 brand in Taobao Kids. Since its establishment, "Daisy" China's top ten children's wear brand, "one of Taobao's first girl brand, but also the first brand of Chinese girls. Its development process also represents the overall trend of the entire e-commerce industry. All along, Amoy brand brand influence are very focused on the scope of Taobao, and the world's top cross-section of the world's leading doll brand - Barbie, but also another profound meaning. Barbie is the world's first doll brand, since the first doll in 1959 market, has become the eternal fashion vane, but also numerous designers Muse. Today, Barbie is not only synonymous with dolls, but also the leading brand of girls' consumer products. The cooperation of Deutha and Barbie, the combination of the two girls' first brands, will bring customers a new experience, higher value and better service. And this cooperation and communication is no longer limited to the e-commerce channels, but also through the Shanghai International Children's Fashion Week platform for "all-round brand PR." That is no longer satisfied with the pure Amoy Amoy Amoy brand identity, is gradually transition to the real big children's clothing.
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