Big data reveals the trend of popular colors: "post-95" favors black

On February 14th, China's third-largest e-commerce Vipshop and Tencent QQ space released "AI+Fashion: China Post-95 Fashion Color Report" (hereinafter referred to as "Report") at New York Fashion Week. Through the artificial intelligence face recognition and image processing technology, the "Report" discovered the popular color of a series of Chinese post-95s young people such as "95 favorite black color after China 95 (RGB value 22/20/24)" Fashion preferences make it possible for consumers to decide on fashion trends.

Artificial Intelligence: After the 95th friend circle popular "95 degrees black"

The "Report" is based on the public photos of the products of the Vipshop and the QQ Space Album 2016, and the most popular colors of the young people in the post-95s in China through Tencent's face recognition and image processing technology. It is "black" with an RGB value of 22/20/24 and is named "95 degrees black". This black is different from pure black and is an unsaturated black. "As the post-95 attitude, everything is 5 degrees of embarrassment and curiosity, for all seemingly 100% known, retain 5% of the knowledge," said Vip Feifei, senior director of Vipshop.

With the diversification of user demand brought about by the consumption upgrade, the comprehensive e-commerce operation capability, and the user's fashion preference for big data, it is possible to let consumers decide the fashion trend of “ConsumertoFashion (C2F)”, “Online retail is entering Consumers define the new era of C2F fashion trends," said Chen Feifei, senior director of Vipshop. "This cooperation is a cross-border innovation application for e-commerce, black technology and fashion, which makes sales of big data, artificial intelligence and fashion popular. Collision provides more inspiration and possibilities for artistic creation in the design field."

"This cooperation is an application exploration of AI image recognition technology in the field of fashion. On the basis of big data, we help designers better by accurately identifying the user's age, locking the user, and accurately analyzing the color of their clothing. Capture user preferences and find inspiration to create new fashion trends, said Liang Zhu, vice president of Tencent Group and head of U-Lab.

“The fashion trend of artificial intelligence discovery is the source of inspiration”

The "Report" also found that the most important consideration for purchasing clothing after 95 is "matching". After 95, the color most commonly chosen with black is "yellow, red, blue"; the most favorite materials are cotton, wool and leather. The favorite colors are prints, graffiti and letters.

Designer Zhang Chi said, "I have made the research findings of face recognition technology and wearable big data trends as an important source of inspiration, and combined with the wearable big data statistics, 95 favorite clothing colors, colors, styles, Fabrics, single products and other all-round clothing preferences and fashion trends, choose their favorite black and white gray main color and yellow red and blue color, combined with the 95 after the favor is also my own representative print design, I hope that in New York Fashion Week The international fashion stage shows the world's post-95 self-independence fashion attitude."

Chen Feifei, senior director of Vipshop, said, “Future Vipshop will join hands with more partners to release a series of fashion clothes, so that the “Flame Products” of the International Fashion Week show will enter more ordinary people with a 'depressed price'. Wardrobe, giving consumers more C2F surprises."

â– Related

Vipshop will be the fastest growing retailer in the world

Recently, the US retail industry magazine "STORES" and Deloitte's 2017 Global Top 250 Retailers list show that Vipshop will be ranked 157th among the world's top 250 retailers, up 89 from last year, ranking the world's fastest growth rate. Fast retailer.

In the list of the world's top 50 e-commerce listed in the same period, the special e-commerce Vipshop will rank among the top ten in the world in terms of e-commerce revenue of US$6.084 billion in FY2015, ranking eighth in the world and becoming the top ten in the world. One of the top three Chinese e-commerce companies.

iResearch pointed out that the "selected brand, deep discount, limited time snap" sale ecosystem, which is set up by the special e-commerce Vipshop, is the fundamental reason for its achievement and also indicates its potential for sustainable development. According to the data, the number of existing employees of Vipshop has jumped from 38,000 in June 2016 to 45,000, and accumulated more than 19,000 cooperative brands, including more than 2,000 exclusive cooperation brands across the network. In addition, the number of registered members of Vipshop will increase to 300 million, and the repeat purchase rate will be as high as 80%. In the face of fierce competition in the e-commerce industry, Vipshop will satisfy consumers' demand for cost-effective products through the sale model.

Beijing News reporter Liu Xia intern Yang Lan

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