"Light Textile City + Exhibition" to strengthen the Keqiao curtain home textile industry

Keqiao is hailed as a city on the cloth. Many people know that China Textile City is a city of fabrics, but many people don’t know that curtain home textiles are a rising star in fabrics, and their development is in full swing. More than ordinary clothing fabrics . However, the only regret is that as the end product of Keqiao curtain home textile products, the brand is not particularly large at present, mainly staying at the production end, and needs to be further strengthened. This is the background of the first Keqiao Curtain Exhibition this year.

After a comprehensive analysis, not long ago, the first Keqiao curtain exhibition work report was released, and a comprehensive and objective analysis of the exhibition was made. On this basis, we will look forward to the future. In the future, we will pass the “Light Textile City + Exhibition”, “Light Textile City + Internet "Light Textile City + Big Data" will strengthen the curtain home textile industry and promote the three-year venture of China Textile City to create a modern industrial cluster .

Optimized for curtain fabrics

supply chain

This exhibition is the first curtain fabric professional exhibition held by Keqiao. It is also the largest and most professional curtain fabric exhibition in China. The total turnover in 4 days is as high as 267 million yuan, attracting more than 32,800 buyers. The exhibition not only changed the traditional concept of exhibitors, but also changed the purchasing habits of buyers and optimized the supply chain.

The exhibition allowed some companies in Keqiao to participate in the exhibition and did not dare to participate in the first step of the exhibition. It also allowed the company to take the first step of brand development, let Keqiao local famous brands and famous brands drive local small brands, no Brand enterprises participate in the exhibition, realize the development of the group, and create the Keqiao fabric brand.

The success of the exhibition allowed the small companies that Keqiao to exhibit locally to taste the sweetness. Compared with the marketing cost of hundreds of thousands of exhibitors in the field, the relative cost of exhibiting at home is low, the cost is low, and the income is large. The door of the exhibition to make bolder investment in small and micro enterprises to develop new products and open up new channels to promote and foster their development.

Keqiao's first curtain exhibition also changed the purchasing habits of buyers, allowing manufacturers to face-to-face transactions with the final buyers, omitting the links between the intermediate secondary wholesalers (provincial-level wholesalers), reducing the procurement costs of buyers. Changed purchasing habits. The traditional supply chain is the manufacturer (Keqiaomen City) to the secondary wholesaler and then to the terminal purchaser. The supply mode at the show is the manufacturer (Keqiaomen) to the terminal buyer. The optimization of the supply chain has enabled the purchaser to reduce the procurement cost and purchase a cost-effective product. The most important thing is to facilitate the delivery of new products to the purchaser in a shorter period of time, which will help to occupy the market more quickly and make Keqiao a truly large and complete fabric procurement base.

Open "Light Textile City + Exhibition"

New mode

Different from the textile fair, the positioning of the curtain exhibition is specialized and strong. It is a “single game” after subdividing the textile field. The first Keqiao curtain exhibition was held to cultivate the curtain home textile field. "Single champion".

The first exhibition was held curtain, opened the Keqiao "Textile City + Exhibition" as a new marketing model, the realization of China Textile City, curtain cloth upgrade breakthrough, the large and broad market model and the fine and exhibition modes of integration To create a complete supply system from high-end to mid-end, low-end full range of purchases, let people see the charm of the "single champion".

According to industry insiders, merchants will also go to the market after purchasing during the exhibition, which will promote the overall transaction volume of Keqiao market, and activate the curtain fabric market of China Textile City, which will further promote the development of China Textile City. The exhibition also initially cultivated some emerging brands, enhanced the popularity of Keqiao's old brand, created its own big brand at home, changed the overall image of Keqiao curtain fabric brand and brand weak, and reversed the industry's low end of Keqiao. Prejudice in the goods market.

The new “Light Textile City+ Convention” model will not only attract more national buyers to negotiate purchases, but also help attract more foreign brands. Through the exhibition, attract foreign brands to settle in Keqiao, foster small-scale brands to develop in a large scale, and settle in the market and office buildings (the display area of ​​more than 500 square meters in the product exhibition halls of curtain fabric companies), and truly form a market-oriented and large-scale (corporate). To achieve the collection of medium, high and low-end product brands, Da Keqiao, Dabuyi, and large market procurement distribution centers. After the exhibition, some domestic textile production base enterprises expressed their intention to enter the textile city market to the organizers, which coincided with the wishes of the event organizers.

During the exhibition, the China Textile Industry Association vice president Yang Zhaohua, the exhibition will be held, will help promote Keqiao textile fabrics brand building, promotion in the national and international influence Keqiao textile fabrics business. This exhibition will enhance the international influence, fashion leadership and value creativity of the market, industry and city in an all-round way, and enhance the core competitiveness of the textile city market, namely “Light Textile City+”, which will make the textile fabric market of China Textile City More scale, branding, internationalization, polymorphism, and business circle. The improvement of core competitiveness has further promoted the establishment of the benchmark position of Keqiao's domestic curtain fabric professional market, and further consolidated the block advantage of the curtain fabric industry.

Teamwork

Create a modern industrial cluster

Keqiao Textile consists of two major sections: home textile fabrics and apparel fabrics. The exhibition will enable more companies to realize their own shortcomings, put forward many reasonable suggestions, and also see future hopes and directions. Everyone will work together to promote textiles. Three times of entrepreneurship in the city, building a modern textile industry cluster is full of confidence.

Zhao Jun, the person in charge of “Zhongmao Home Textiles”, said that because of the first exhibition, the exhibition area is relatively small, the product variety is relatively single, and it is unable to fully meet the needs of buyers. Due to insufficient pre-publicity, the number of buyers is not enough. There are fewer buyers in remote provinces. In addition, the overall design of the exhibition is also slightly insufficient. Future curtain exhibitions can be improved from these aspects.

Many exhibitors at this exhibition have a deep understanding: "Who develops innovation, whoever has the opportunity." The exhibition promoted the independent innovation consciousness of the enterprise, enhanced the development enthusiasm of the enterprise, and facilitated the transformation from “Keqiao Manufacturing” to “Keqiao Creation”.

Some insiders also said that some business operators in the market did not understand the exhibition and failed to form an effective “soft textile city+conference” business interaction model with the exhibition. In the future, we can learn from the market operation mode of Linping and Xucun, and simultaneously hold the market fabric exhibition during the exhibition, invite customers to “walk the pro”, and implement the “exhibition + market” linkage to create the Da Keqiao Dabuyi procurement model.

Li Guobing, general manager of “Xinyu Textile” said that the Keqiao home textile industry has a very high reputation in the industry. In addition to curtains, there are other subdivisions such as wallpaper wall coverings, especially wall coverings, with more than 1,000 manufacturers, and the output value accounts for the domestic market. More than 95%, and each year in the top ten wallpaper wall coverings issued by the China National Association, Keqiao's brand accounts for almost eighty-nine. Beijing, Shanghai, Guangdong, Shenzhen and other places hold related exhibitions every year, but the exhibitors are basically Shaoxing. As long as someone takes the lead, even the wallpaper wall covering can hold an exhibition.

The reporter learned that whether it is the China Textile Construction Management Committee or the Wenling Home Textiles Association of the organizer, everyone has confidence in the Keqiao curtain exhibition. The relevant person in charge of the China Textile Construction Management Committee said that the second Keqiao curtain exhibition will be held in August this year. At the same time, the specifications and scale will be improved compared with the spring, and the organizers will be upgraded to the district government and the China National Textile Association. The scale will also be newer than the spring. At the same time, the exhibition will also combine the technologies and functions of mobile Internet and big data to lay the foundation for the long-term development in the future.

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