Crack the secrets of the textile and apparel professional market

Merchants, the popular explanation is to attract and persuade investors or merchants to participate in joint business operations through various means such as propaganda and negotiation. As far as the professional market is concerned, it is important to attract merchants and, more importantly, to persuade merchants to sign up, and a complete investment promotion plan is essential. If the positioning of the market does not match the channels of the merchants, then it is difficult to recruit the ideal merchants. How can we successfully attract investment? Experts will teach you to "three words".
“招招” 诀 – “招狼狼市市”
The key to the successful opening of the market depends on how many business operators are willing to join, and the number of operators to enter the market depends first on the attitude of the big industry to the market. Because in the wholesale chain, the “flock phenomenon” of the business owners is very prominent – ​​where the big industry players go, most of the retail investors will follow. "The thief first smashes the king" and "catch the sheep and rush to the sheep". If the market is to succeed, the industry must first be settled. However, since it can become a big industry player, it is not a fuel-efficient lamp. It is not so easy to promise anything. They tend to watch each other and wait for opportunities.
At this time, on the one hand, we must be sensible and tempted to attract people to buy and settle in with special preferential policies. If the effect is not good, we can show the killer of “inviting the wolf into the market” on time. First-tier cities, to recruit larger or even national or regional business benefits * good, large-scale * large businesses settled, so that fierce foreign "wolves" to strongly impact local business merchants, forming a "wolf into the sheep" effect In order to grab the terrain, occupy the mountain, and the location of the card, local businesses naturally feel the wind.
“引引”字诀 – “water diversion and irrigation”
It has won the approval of most business operators and won the purchase and lease of quite a few business operators. It only laid a certain foundation for the successful opening of the project. However, the operation, management, development and appreciation after the market is opened is a long-term task and requires continuous “watering”. . This requires adequate living water, fertilizer, and nutrients for the project at the beginning of the project construction to ensure sufficient nutrition after the market is opened, and it can quickly take root and grow rapidly.
The "water diversion and irrigation field" can be "introduced" can be:
Leading national or industry* good or * advanced market management models and commercial promotion methods.
Guide the local business or regional market government's commercial business preferential policies and conditions and future business center planning and unique business effects planning guidance.
The government, chamber of commerce, and industrial and commercial functional departments that lead the local commercial radiant areas are equivalent to the market to establish a joint mode of commodity distribution channels, communication channels, and commodity promotion.
Investigate the market of upstream manufacturers and special dealers, and strive for the regional market agency and management rights for merchants, and help retail merchants to become regional agents and distributors by retail investors and small households.
Linking industry exhibitions and projects, the market's merchant resources and the manufacturer's resources of the exhibition promote each other.
Introduce professional advertising planning companies to provide long-term services for market packaging and promotion, regularly carry out customer-specific commercial promotion activities, and regularly carry out multi-form project image publicity.
Introduce a network platform and build an online market so that customers can do business in two markets at the same time, gain more information and more customers.
These commitments and measures for “water diversion and irrigation” will not only play a significant role in promoting the follow-up of the market, but also enhance the confidence of customers in the sales stage. During the operation of the project, the merchants can be appropriately organized to visit and visit the advanced commercial areas, establish a business association that can provide information, business and legal services for the merchants, organize the merchants to participate in the industry exhibitions, actively co-organize the trade exhibitions, and let the exhibitors and Merchants carry out activities such as matching negotiations, and these activities can be positively responded by merchants, and each time will greatly promote sales.
“Digging” word – “dig three feet”
If a professional market is positioned accurately, the building plan is more reasonable, the location, business environment, traffic conditions, etc. are also good, plus the price is competitive, the image packaging is excellent, and the advertising is in place, there should be a certain sales force, if it can cooperate The above “two-character” will inject more rich connotation and more operational guarantees for the project, which will undoubtedly make the project more attractive, and sales will continue to go all the way and continue to rise. However, some projects will still be in a state of stagnation when they are sold to 70%~80%. The reason is probably because the scale of the project is too large, and the merchants excavated by conventional means can not completely digest the project. At this time, it is necessary to come up with the momentum of “digging the ground three feet” and do everything possible to expand the customer's face and attract customers who are less likely to purchase in the traditional way.
Invest in the investment market of the regional market and the investors of the surrounding subordinate cities.
Dig out the business households in other areas of the market and the business households in the surrounding urban markets.
Digging into the investment potential of regional market operators and purchased customers has sparked their investment enthusiasm.
The way to dig is:
For investment households and retail investors, multi-form promotion and promotion of the proportion of pre-operating households, brand appeal and consumer market transaction data, showing business prospects.
For the lower-level cities and even counties and towns, we will produce TV advertisements that are easy to understand and focus on the target area. This strategy has achieved good results for the county and town markets.
For the purchased customers, the introduction of old customers to introduce new customers to win big prizes, big discounts, use * convincing advertising form - customer word of mouth publicity, promotional effects are often unexpected.
For customers who invest in the professional market, the shop is too dependent on the overall success of the market and the independence is too weak. The market is booming and the shop is prosperous. Once the management measures are not effective, the management methods are not in place, and the market operation is not If the economy is booming, the investment value of the shop will plummet. Therefore, before the project starts to sell, try to inject more rich and more realistic connotation into the project, and prepare more complete follow-up management measures to ensure that the sales are “market” rather than a simple “house”. Therefore, every effort to “trick” the business households and try their best to “drain water and fill the fields” should be the basic actions before the project is sold. If you leave these two points to "deep digging" customers, you may still be successful in sales and business failure.

Optical Lenses

Optical Lenses,High Precision Optical Lenses,Large Diameter Optical Lenses,Plano Convex Cylindrical Lenses

Changchun Bena Optical Products Co., Ltd , https://www.benaoptic.com