Ningxia to produce cashmere sweater inside and outside transactions need to be prosperous
This year's New Year comes before the arrival of New Year's cashmere products. The reporter learned on December 20th that the export value of our district's cashmere sweaters from January to November this year was US$117 million, an increase of 51.63% over the previous year. The market has also begun to develop towards high-end “private customizationâ€.
On the same day, in the product display area of ​​a Ningxia Cashmere brand in Xinbai Hyundai, the reporter saw that the staff was customizing cashmere sweaters for the guests. According to the introduction of the staff, private customized services can print names on clothes, and can also customize the tag, whether it is home clothing, underwear, or non-stained cashmere sweater can be tailored. The clerk will also pay attention to the changes in the body of the guests at any time, and regularly send custom brochures. Now 500 VIPs can enjoy this service. According to industry insiders, cashmere sweaters are luxury consumer goods, and China’s multimillionaires reached 700,000 as of the end of last year. The domestic consumer demand is more worthy of exploitation than foreign trade, especially in the high-end “private-custom†sector. (Zheng Yanma 禹) Pang Tao, assistant to general manager of marketing division of Ningxia Jiayuan Cashmere Industry Group Co., Ltd., said that this year's increase can be expected to be mainly due to the higher prices of cashmere raw materials and the export of cashmere garments before the Western Christmas. Months will arrive at the port, and other products will be even earlier, so the number of foreign trade is very eye-catching, but the actual growth is limited. The company pays more attention to tapping the domestic market's consumption potential. Only the brand's direct sales stores nationwide reach 150.
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