Plaids and florals are not only the classics of British fashion but also the future trends.

Leading Word: Previously, it was introduced that UNIQLO and H&M coincidentally chose to play with British designer brands this year, and the two designers’ works just selected one of the most representative British fashion elements. All single products, listed on September 22. Plaid is the core element of this joint series with the theme of 'British Heritage'. Although it will be completely publicized, it is not difficult to predict the representative style of the notice and ERDEM, and the pastoral style will be a non-negligible element in this series.

Previously, it was introduced that UNIQLO and H&M coincided with this year that they chose to play with the British designer brand. The two designers had just chosen one of the most representative British fashion elements. Products, listed on September 22. Plaid is the core element of this joint series with the theme of "British heritage." Although it will be completely publicized, it is not difficult to predict the representative style of the notice and ERDEM, and the pastoral style will be a non-negligible element in this series.

ERDEM 2018 Spring and Summer Press Conference

Burberry 2017 September Series Conference Background

You can think of it as a coincidence, but the just-concluded London Fashion Week in Spring and Summer 2018 tells you that Plaid and floral are not only the most representative elements of British fashion, but also the most fashionable element in the coming season.

Plaid elements

The role of Plaid in Scotland has been similar to that of uniforms and school uniforms. Each tribe has its own unique pattern and is different from one another. At a glance, you can use Plaid to determine which tribe you belong to. From about the end of the 18th century, all British families had their own unique checks. This tradition has so far been preserved in many families, schools, societies, and bands. However, with the popularity of the Scottish Plaid in the global context, for the vast majority of people, the “exclusive plaid” issue is not considered within this category.

Burberry invites new series of big shots by Gosha Rubchinskiy

Burberry invites Alasdair McLellan to shoot a new blockbuster series

This season's fashion week, both London's Burberry pillars and guests from the United States and Italy - Tommy Hilfiger and VERSUS have chosen to use the Scottish Plaid as the main element.

Burberry

What kind of attitude does Burberry's September series hope to deliver? In the words of creative director Christopher Bailey, it is “more honest and less modified”. Whether it is a fashion circle or a circle of friends, in the social media era where self-portraits want beauty and street photography, this reminder is more than perfect.

This season Burberry and the style of the past is still not a small difference, with a simple and exquisite, which is related to the Plaid elements throughout. There are no fewer than ten different design and color matching plaids throughout the collection. From coats, vests, skirts, trousers, to hats, backpacks, handbags, and even high heels, Plaid is everywhere. Christopher Bailey has always been fond of using new fabrics. For example, the blue-tone plaid windbreaker shown in the above picture is made of polyurethane. The different gloss gives a fresh tone to the retro tone design.

The Burberry 2017 September series with the look-and-buy model has been officially launched

The unity of the entire series is quite high, and even if there are plaid long scarfs, middle socks and pink tulle fairy skirts, it will not make you feel abrupt. But if you look closely, you will find that there are two very different and even opposing styles that blend the aristocracy and the street. The models are all wearing gorgeous jewellery, from which you can see the shadow of the British aristocracy; while the coat style, hat, and long scarf all have obvious street styles, no wonder the brand spokesperson Wu Yifan sent a message after watching the show “ "Old friend, younger" evaluation. The elegant nobility and unflinching street style are peacefully coexisting here.

2. Tommy Hilfiger

Tommy Hilfiger, who used the same "see and buy" model as Burberry, flew for the London Fashion Week finale (West Empress left this season). This series has Gigi Hadid involved in the design as usual. Since it was necessary to introduce the local nature in the design of the show in London, the two designers chose the word “rock”. The show was specially selected in the Roundhouse, a rock house with more than 170 years of history, but the show music actually It is hip-hop style in the 90s. In addition to the brand's consistent American street style and college sports style, the clothing incorporates a rocky flavor with London characteristics. Rock is the checkered fabric.

3. VERSUS

The VERSACE line VERSUS has been running shows in London in recent quarters. At the beginning of the 2018 spring-summer series, a series of checkered shapes were released. Hannah Motler's open-styled bikini, flared trousers, sleeveless trench coat and fisherman's hat were given retro British style. VERSUS signature young sexy style. Then the female model's bottom-loading styling, the male's panties and the open shirt styling continued to reinforce the VERSUS style in this British series. The presence of printing and stitching elements adds a sense of art to this collection.

Floral elements

If the elements of Plaid have developed in recent decades, the sense of age that has long faded has become a classic and wild element; then the floral style of the British pastoral style has a small fresh temperament that is difficult to eliminate. In recent years, driven by the designers represented by Alessandro Michele and Demna Gvasalia, the pattern has also begun to be accepted by more people and incorporated into various styles. The flower designs of British designers in this season also show a more cool appearance.

1. ERDEM

First look at H&M selected ERDEM, designers have been good at giving floral prints, Victorian style in a modern posture, although the road to enter the Chinese market has not been so smooth, people can not hold such a floral dress, but ERDEM Always maintains a distinctive brand and has its own followers. ERDEM used Queen Elizabeth II as the Muse in this season, specifically the queen who had just reigned in the 1950s. Dress style is very feminine, floral print design uses a rich color and dense body printing, test body test the temperament.

2. Simone Rocha

Simone Rocha is also a designer signed with flowers, this season inspired by Victorian porcelain dolls. Asymmetrical style design, a large number of different textures of fabric piled, Simone Rocha is fairy skirt designers unique, especially cool one. With black as the main tone, even if there are lace, lotus leaf, puff sleeves, doll collars, the overall style is still irrelevant to small fresh, sweet.

3. Christopher Kane

Coincidentally, Christopher Kane also chose to use black as the background color, red and blue floral designs are quite rich. In addition to the small fresh taste faded by color, the designer also worked hard on the profile and fabrics. The sexy see-through chiffon skirt and the coat of the big collar were all with the Queen's aura.

4. Mary Katrantzou

Finally, a little off topic, but I have to mention a new print by Queen Mary Katrantzou. The gorgeous floral design and chic silhouette are unique. The original floral pattern of the brand was mainly achieved through digital printing. In recent quarters, designers have used more embroidery techniques, more three-dimensional styles and richer textures, and of course, higher control difficulties. Do people wear clothes or wear clothes? We are particularly looking forward to these several buyers show.

This season, London Fashion Week has less iconic and exotic designs. Instead, it is the classic elements of Plaid and Floral. Although it is a classic return, the appearance that it presents is not conservative, but rather full of fresh and young breath.