Star Brand JUN by YO Men's Wear 2017 Fall Winter Clothing New Collection

He is the hero of the Tian Long Ba Bu Xia Xiaofeng, the heroic firefighter in the “Fire Fighting Heroes”, and the strict father of the “Little Lover” who is silent and deeply loved, but in 2016 Hu Jun, who has created many tough guys on the screen, has a different identity. The founder of the fashion brand, his masculine charisma and tough men's image still affect many people outside the camera. In the current situation where neutral winds are popular, JUN by YO, which combines tough temperament and trend personality, emerges.

JUN by YO

Founded in 2016, JUN by YO is a clothing brand created by Hu Jun, the “tough guy” of Chinese male actors, and Wang Yi’ou, a designer and fashion industry investor. JUN by YO uses a tough, fortitude style of clothing to guide men's fashion concepts back to their place, while promoting the concept of healthy, quality of life.

JUNby YO is advancing upstream in the men's field where neutral winds are rampant. It has been hailed by many fashion media as "the men's fashion in winter, the most prominent single product with tough temperament" and "the rare distinctive Chinese men's brand". And won the “Fashion Brand of the Year” 2016 Phoenix Fashion Awards, and the “Cross-border Trend of the Year” Award at the 2016 Fashion Home Awards. Since its establishment, the brand has also been favored by many Chinese first-line stars.

JUN by YO 2017 ready-to-wear collection is inspired by nature's most authentic elements, with the theme of "landscapes in the heart". It is applied to fashion creation from color to design. At the same time, they also expressed the modern people’s struggles in multiple stressful lives, their desire to tear their imprisonment, finding the light in the darkness, finding the exit in the maze, retrieving themselves, regaining their original heart, and rushing towards the future of their dreams. Back to the heart of the most beautiful scenery.

JUN by YO 2017 New Collection

The scenery in the heart

The 2017 new collection, JUN by YO brand explores the different landscapes in the mind from four natural elements: the SKY Cloud Sky, the Ocean Vacation Ocean, the Wilderness Space, and the Forest Forest Forest four series, continuing the classic elements of the brand. Indispensable details such as industrial feel, splicing design and zipper.

The changes in the design of this season reflect three levels. The first is the overall tailoring, conciseness and neatness, and the second is the choice of materials, the design of lightweight fabrics, cotton, linen, leather and light leather, and then In color and in the light of nature's sky-light, the color of clothing is blended with natural elements. At the same time, the combination of refined patterns and fine craftsmanship creates a tough men's style.

The splicing design serves as the logo image of JUN by YO brand clothing. In this season, there are also more expressions of creativity and tension. The combination of different colors and materials is like the collage of landscape fragments in the heart. The unique zipper design allows the focus to be concentrated on the clothing decoration. In the classic silhouette and the gloomy color, a sense of tears such as canyon cracks is added, and the sleek fashion emerges, while the tropical plant texture appears for the first time. , in the interpretation of the seasonal sense but also outline the visual effects of the elegant atmosphere.

JUN by YO 2017 New Collection

Pay tribute to the classics

There is a kind of wool fabric. In 180 years, it insisted on using the local unique drinking water source to wash the wool. There is a high-end boutique department store that from Hong Kong to the mainland has built a 167-year-old brand. There is a Chinese men's brand that is still young and unique in style. Always sticking to the original design concept, in 2017, they jointly launched the “To the Tribute to Classics” series, upholding the “Hardhearted” tone, adding hand-work styles, locomotive styles and stitching techniques in the previous two quarters, adding manual Traditional crafts such as arch needles and hand-rubbing are used to create a unique luxurious texture and create a noble sense of exquisiteness with rigorous craftsmanship.

Brand founder, chief manager: Hu Jun, Wang Yiou

The series "To Tribute to Classics" still continues JUN by YO's tough boyfriend style. Not only is it welcomed by girls who like the style of personalized dress, female artists such as Tao Hong, Li Ai, and Yu Man have also tried and interpreted JUN by YO. Different flavors are full of coolness.

JUN by YO's "To pay tribute to the classics" series will soon be sold at the end of July in the 167-year-old high-end boutique department Lane Crawford, Beijing, Shanghai, Chengdu have shelves.