Li Ning LI-NING × PRONONUCE Men's Capsule Series: People's Lives

On June 21st, this website , the multi-concept of LI-NING × PRONOUNCE capsule series, PRONOUNCE launched the “Human Light” interactive visual project, recruiting a model of amateur models on social media, using different styles, occupations, and ages. The male image, to extend the concept of "all beings", to show the differences between individuals and the concept of inclusive symbiosis - "everyone is a beam of light, seemingly the same and different."

In January of this year

2019 Fall Winter London Men's Week on the PRONOUNCE show

LI-NING × PRONONUCE Capsules

First exposure

A series of light-inspired decorative lines as a clue

Infused with the sports gene of the Li Ning brand

Explore the relationship between a beam of light and an individual





After the show, echo

LI-NING × PRONOUNCE capsule series of multiple ideas

PRONOUNCE launched

"Human Light" interactive visual project

Recruiting amateur model shots on social media

Male image with different styles, occupations, ages

To extend the concept of "all beings"

Demonstrate individual differences and the concept of inclusive symbiosis -

"Everyone has a beam of light that looks the same and different."

All living beings

Under the ordinary appearance

Surging with a strong and independent soul

Just like a beam of light

Containing endless colors

∞

LINING × PRONOUNCE capsule series is now available

Beijing Lane Crawford Lane Crawford (Financial Street)

Lane Crawford, Shanghai Lane Crawford (Great Times Square)

Chengdu Lane Crawford Lane Crawford (Chengdu IFS Store)

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