Xtep children join hands with cat and mouse IPs

As one of the leading brands in the children's clothing industry, Xtep Children takes the brand concept of “unleashing the nature of children” and focuses on the group of children aged 3-14. Favored by consumers. Recently, Xtep children once again launched a big action, together with DC's heavyweight IP "Cat and Mouse", to create Xtep children's New Year Tom & Jerry joint models, and hand in hand with many little stars KOL to submit a dazzling transcript in the Spring Festival Year of the Rat. .

"Big Brand + Big IP" Two-pronged approach injects new vitality for Xtep children

"Cats and mice" is one of most childhood cartoons of the post-80s and post-90s generations, which once swept the country. The pair in the film rejoices Tom and Jerry, chasing each other. And make a variety of jokes in the process of teasing, making people happy, but still warm.

In the Spring Festival of the Year of the Rat, major brands have launched cross-border co-branded models in conjunction with the Chinese Zodiac. The competition is fierce. Xtep children saw the nationality of the big cat and mouse and their favorability in the audience, and launched a cross-border joint model of cat and mouse as a new year's king fried product. The childhood cat and mouse turned into Fun printed patterns appeared in the products. Mom and Dad took the baby in a parent-child product and revisited the memories of childhood. They became the most joyful and warm picture when the family reunited during the Spring Festival.

In addition to incorporating the cartoon elements of “cat and mouse” in the style, Xtep children also intimately launched the “cat and mouse” theme offline pop-up shop. The cheese-type design attracted many fans to check in and watch. Close the distance between brands and consumers. This measure not only injected new vitality into the Xtep children's brand, but also filled many fans with memories and feelings. In fact, IP cross-border cooperation is not uncommon, but it coincides with the year of the Chinese Lunar Year of the Mouse to choose the hot IP of "cat and mouse". And close attention to the consumer experience.

The combination of "high exposure + high flow" brings a hot effect to Xtep children

In addition to combining the nostalgic cartoon theme, Xtep children also invited a number of small red puffs such as Little Puff, Reina, Size V, Dong Zeyi Apple, Ling Cen Qiqi, Yu Xinyan, etc. for the Xtep children's "cat and mouse" joint collaboration clothing Try it on. The little puff that became popular because of "Where is Dad?" Not only wore a "cat and mouse" joint costume, but also pulled in the family of father Liu Hong and mother Wang Wanyu, and called the product together.

Leveraging this traffic-linked brand exposure form, Xtep Children brings the strong influence of the star effect and the fan economy to the “cat and mouse” cross-border products, and through the fans to drive product sales conversion, it is closer to consumers and brands. Distance and become a loyal fan of the brand.

"Influence + Cargo Power" Double Swords Combine to Release Super Value for Xtep Children

Relying on the strong fan base and influence of "cats and mice", traffic stars, and the Xtep children brand's own user base, through effective connection, not only can it increase brand user stickiness and favorability, and then increase product sales. Can bring multi-directional rose powder to achieve traffic conversion.

Relying on this marketing model, not only find more consumer contacts for Xtep children's brand, but also allow consumers to establish a consumption channel from initial planting to final purchase, and at the same time subtly target various types of target groups such as passersby and fans. Transform into Xtep children's brand knowers, followers, and consumers, thus releasing Xtep children's super brand value.

As we all know, in the era of the information explosion of the Internet, the traditional one-way publicity method has gradually become outdated, the publicity effect is poor, the product cannot expand the market, and the marketing cost investment is high, which has brought some resistance to the company's market operation and brand promotion. This time, the way Xtep children rely on strong IP and many KOLs for marketing will continue to create breaking points, tap the consumer's inner identity, establish emotional connections, and then form a diversified marketing momentum while winning effective traffic. Looking to the future, Xtep children will release more new kinetic energy and continue to lead the new fashion in the industry.