A/W2018 Shenzhen Fashion Week | Judo Day: Today! Right transfer!
A/W2018 Shenzhen Fashion Week, Poly Road independent designer platform to carry the 3 brand airborne fashion week, who is poly road? Where are these three brands sacred? 5 questions, answered Judao Day.
Q1: Who is Poly Road?
The Judao independent designer platform is located in the "Designer's Dream Workshop, the starting point of the collection store." It is the mission of the Judao team to drive the industrial upgrading with the most efficient sales transformation. The platform was established in May 2015 and the offline space showroom was presented on March 24, 2016. To date, 583 independent designers of apparel items have signed up, and 126 independent designers presenting products and brands in the form of showrooms in Judo Space. The category covers women's wear, women's shoes, bags, hats, scarves, and accessories.
Q2: What does "right transfer" mean?
This is the theme of A/W2018 Shenzhen Fashion Week Gathering Day, which is to make the industry see the importance of Shenzhen fashion becoming more and more important. It also proves that it is unrealistic to completely copy the foreign industry model. Poly Road platform takes advantage of the industrial base to support designers' survival and development. The opportunity to upgrade with Chinese consumption allows designers to realize their brand dreams. We explore and seek Chinese-style fashion rules, emphasizing and practising "commercial landing." This is a topic worthy of study in the industry. We want the world to pay attention, and it is time for the fashion industry to focus on transferring power.
Q3: Why were they selected?
There are a lot of excellent designers in Poly Road. We have been linking these designers to media exposure. For example, Poly Road participated in the New York Fashion Week in February this year, and strategic cooperation with Lamyrinthe Official, a fashion public relations firm, made Poly Road bright in the world. The first time, two designer catwalks were recommended at the time, because their brand style was in line with New York and the genes were similar. A/W2018 Shenzhen Fashion Week selected HUAJIME, Misi, Camii, and Anni & Co, the same-name brand in the art space of Ju Dao, not only because they meet the theme of “transition of rights†but also to use each garment to explain this book. The theme of "Life and Art".
This website gathers the brand to take the show at New York Fashion Week
Q4: What is the breakthrough point for Poly Road?
The Poly Road Platform has also taken some detours in the development process. However, under the strong support of the government, industry associations and the Marriott Group, it is in the midst of strong growth. In 2018, Poly Road Platform launched Baicheng Bai which has been deployed to the national market channels. Store plan, we are divided into three sections: A-Poly Road Designer Space: The cooperation needed for the upgrading of traditional shopping malls in China. B-Anni & Co Designer Collection Store: Direct + Urban Partner. C-Jumei Life Museum: Online + offline + city partner fashion lifestyle experience hall. At the same time, it has actively combined industry resources to establish a new Poly Fashion & Miniature Retail Fashion Academy, and is engaged in new e-commerce and aesthetic training for all-channel partners. At the same time, we set up a poly-supply chain service company to practice a flexible supply chain and solve the best solution for independent designers from good works to good products. This year Poly Road will also launch the "Wings Plan" - the new Internet e-commerce business, the implementation of online and offline B2B, B2C.
Q5: Gathering is now supporting young designers. How do they operate?
When Judao was founded in 2015, it established a space for creating talents and market acumen in Shenzhen, and we also invited independent designer brands with existing teams to settle in, and a certain percentage of consignment forms. All the developed styles are finally presented in the showroom of Shenzhen Dadao through professional buyers. The overall 6-storey 10,000-square-meters showroom is divided into floors. From 1F to 6F, they carry independent designers from different brands or even different countries. There are trendy brands, original women's wear, and international designer brands. Matching designer brands so that buyers can be targeted, but also allow designers to get orders as fast as possible. Currently we have more than 80 independent exhibition halls, about 20-30 brands per floor, annual sales of some of the 2017 showrooms. Break through 30 million.
In 2018, with the increasing number of customers and the needs of designers, Poly Road will join the Marriott Group to expand the display space of the showroom space under the line to 3,000 square meters, creating more development opportunities for more cutting-edge designers.
A/W2018 Shenzhen Fashion Week,
Gather together to build 3 brands and gather together
Invite you to a fashion feast.
Become a witness to the right transfer!
Show information
Poly Road x Misi Camii 3.17 11:45 C
Poly Road x Anni&Co3.17 11:45 C
Poly Road x HUAJIME3.17 14:45 C
Poly Road x Anni&Co3.1717:45C
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