Internet marketing is no problem: tracking customers

If you sell your products online, you should always know exactly where your customers (advertising clicks) come from. How much value does this information have for you? If you are a garment processing company that produces down jackets, how many customers do you have in the tropics with an average temperature of more than 30 degrees? A company that specializes in pork burgers should be networked in the Islamic region. Promotion? You don't have to be an online marketing genius to answer these questions. Unfortunately, in actual internet marketing, the situation you face is much more complicated than this.

Selling products to customers who want to buy is the secret to successful marketing. The more you know about your customers, the more accurate your sales will be and the higher your chances of success. Using Google's keyword ad matching technology, it's not difficult to find customers accurately, and you can get detailed reports on customer behavior, including when your customers clicked, or see your ads, and how they are distributed. In which areas. Every day, Google AdWords brings together data from different countries, regions, and cities around the world to perform real-time analysis and statistics based on your account, advertising plan, or ad group. This data allows you to accurately track the source of your customers (whether it's Harbin in the snow or sunny Miami) and understand the number of clicks, impressions, and click-to-revenue conversions for your ads in different regions.

How does this information help Internet marketing? A businessman selling ice cream sells his products throughout the United States. Through the regional report of AdWords, he found that his ads received good results in hot Miami and Phoenix, but also found that there are a large number of customers in Juno City, Alaska, near the Arctic Circle. So he adjusted the advertising strategy in time, and promoted it in areas where the advertising effect was good, which greatly improved the profitability of advertising.

Similarly, a company that does jade business in Urumqi, China, has a business scope ranging from jade carving to jewelry, which is responsible for sales and distribution. According to the regional advertising effect information provided by AdWords, the sales executives of the company found that there is a strong demand in popular areas such as Hangzhou, Suzhou and Guangzhou, and there are also many buyers in nearby Shenyang and other places. Through the adjustment of the advertising target area, the company not only opened up a brand new market, but also greatly reduced the cost of goods distribution, thus making the return on advertising investment larger.

For online marketing, the right medicine and targeted marketing are always more effective than the big net. Google AdWords' regional performance report not only helps you track your customers, but also points you to a more valuable market. As long as you adjust your advertising strategy slightly, your profitability will rise.