Islay’s winter 2016 ad released fashion Vientiane dares to be herself
Islay in the fashion blockbuster brand new concept "you fashion, your mother is also fashionable", will focus on the fashion crowd. Young people in the 80s and 90s have always been Islay’s main consumer groups, and in the extension of fashion concepts, mothers are also fashion practitioners. In the 1970s, Dacron and Jiang Qing were popular; in the 1980s, colorful skirts and bat-shirts became extremely popular; in the 90s, body-building trousers and bell-bottom pants became popular; to the diversification of today, clothing became the carrier of self-expression, and everyone was interested in fashion. The definition is also different. Fashion, it is a reincarnation, each generation has different memories of fashion.
In recent days, Islay has released a 2016 winter image advert on the theme of "Ventire Vientiane, Do It Yourself." What is fashion? Is it an avant-garde personality, a nostalgic retro, high limit or manual creativity? Everyone has a different understanding of fashion. With the changes of the times, the concept of fashion is constantly updated. Let's look at how Ellaine explains "fashion" to us this season.
(Ilayi 2016 advertising campaign)
Your fashion, your mother is also fashionable
Islay in the fashion blockbuster brand new concept "you fashion, your mother is also fashionable", will focus on the fashion crowd. Young people in the 80s and 90s have always been Islay’s main consumer groups, and in the extension of fashion concepts, mothers are also fashion practitioners. In the 1970s, Dacron and Jiang Qing were popular; in the 1980s, colorful skirts and bat-shirts became extremely popular; in the 90s, body-building trousers and bell-bottom pants became popular; to the diversification of today, clothing became the carrier of self-expression, and everyone was interested in fashion. The definition is also different. Fashion, it is a reincarnation, each generation has different memories of fashion.
(Ilayi 2016 advertising campaign)
Luxury is a label, DIY is equally attractive
What is the concept of fashion? No one can give a definition of the standard, because fashion is constantly changing and innovating luxury. It is not only the high price, but also the elite culture hidden behind it. The creative life presented by DIY is also a kind of individual spirit. . Fashion is a way of life and an attitude of life.
(Ilayi 2016 advertising campaign)
Fashion Vientiane, dare to be yourself
The times are changing, the pattern is changing, and fashion is constantly being updated. Ellery adheres to the concept of fashion brands, constantly explores and innovates, and absorbs and integrates into cross-border cooperation, all of which reflect constant attempts in the fashion field. Islay passed the cross-border cooperation of “Little Yellow Manâ€, “Qianyun Zhi†and “Love Pet Credibility†this season to pay tribute to fashion with the courage to be yourself.
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