Li Rucheng announced at a high-profile international fashion festival in Ningbo: To be a Chinese men's wearer, comparable to multinational brands
LV and other first-line big-name "御" fabric suppliers
Will provide global premium fabrics in the future
The world's first-line luxury clothing brands ERMENEGILDO ZEGNA and Cerriti 1881 (Cerruti 1881) have been in Ningbo for the past two days, and they are as far away as they are to Ningbo, including ALBINI, LORO PIANA and Swiss ALUMO. principal. They have one thing in common, and they are all suppliers of "precious" fabrics such as LV and other international clothing brands.
During the 20th Ningbo International Fashion Festival, Youngor attracted enough attention.
Li Rucheng, a consistently low-key, announced that during the Ningbo Fashion Festival, Youngor announced a strategic cooperation with five international premium fabric suppliers.
In recent years, Li Rucheng, who has always said that he wants to make a difference in the clothing sector, has once again created the history of the Chinese clothing industry. Yu Cheng Li Jun
Youngor Opportunity under Shrinking Market
Other chemicals. The cotton yarn made of GIZA 45 can easily exceed 36mm in fiber length and the uniformity index reaches 88.5%. Currently, all of the world's first-class GIZA 45 cotton is basically acquired by the ALBINI factory.
ALUMO uses West Indies Island cotton as the raw material for the fabric. This cotton is known as the world's rare and expensive cotton variety. The output does not exceed 0.0004% of the world cotton production, and the cotton fiber can be as long as 52mm. Island cotton is weak in disease and insect pests and has very slender properties, so it is extremely difficult to cultivate.
At the signing ceremony, Li Rucheng was full of confidence.
“In addition to fabrics, in the same way as the first-line menswear brand, Youngor is comparable to multinational brands in terms of craftsmanship and design.â€
Industry + Internet
At first glance, this is just a small business move, but industry insiders believe that the changes involved in Younger’s actions directly guide the future of domestic advanced manufacturing: industry + the Internet.
After nearly 20 years of investment and public opinion focusing on the domestic Internet industry, it has been found that private industrial enterprises like Youngor in the traditional industry have been transformed into innovative organizations with world-class competitiveness. At the same time, large private enterprises actively choose Internet tools. The wave used for me has already begun. In the domestic apparel industry, which is highly competitive in the industry, the competition results have already appeared. Five European premium fabric suppliers have chosen to use Youngor to fight for domestic premium clothing, which has already explained everything.
This result is not accidental.
Under the leadership of Li Rucheng, Youngor has begun to aggregate the online and offline Youngor loyal customers by membership, so that the company's 1,000-stored Youngor House is the service center of this huge high-end customer group, except for itself. In addition to clothing sales, it is hoped that these Youngor Houses, which are located in major cities in China, will become a meeting place for Youngor customers.
The so-called "industry + Internet", in addition to the aggregation of Youngor's own customers, is also reflected in the application of Internet tools in Youngor to achieve flat management and flexible production. In Youngor's strategy for itself, in the future, customers from all channels of online and offline purchases will be unified to generate production tasks through data processing and distributed to production. Then, through flexible production, after the completion of the product, the product is distributed to the store as a city service center, and finally delivered to the customer.
“And this is also the core reason why five fabric suppliers in Europe choose to cooperate with Youngor to develop the Chinese market.†Chen Dapeng, executive vice president of the China Garment Association, commented.
In the first half of 2016, Youngor (600177.SH) completed operating income of approximately 8.7 billion yuan, down 0.53% from the same period of the previous year; net profit was approximately 3.1 billion yuan, an increase of 5.78% over the same period of the previous year. Among them, the apparel sector achieved operating revenue of approximately 2.2 billion yuan, a decrease of 7.20% over the same period of the previous year.
The current Youngor apparel product line has four sub-brands: Hart Schaffner Marx, GY, HANP, MAYOR. The main source of apparel revenue contribution is still the “Youngor†brand, with four sub-brands accounting for about 10% of apparel revenue.
The positioning of the high-end Youngor MAYOR series, launched around 2009, in the middle of the years, the movement is not big, now Li Rucheng personally led the operation; strategic cooperation with the five major fabric suppliers is the first hand.
Youngor plans to use the five-year-old time to make the size of MAYOR equal to the "Youngor" brand. The larger layout of Li Rucheng is to let China’s big men’s wear arrive earlier.
In the carriage of clothing, Li Rucheng considered further and further. In his view, market anxiety has given Youngor a new opportunity.
Right now the international high-end men's clothing sales declined, demand from China atrophy, on the other hand, like other front-line ALBINI fabric companies need to find new customers.
This is the opportunity for Youngor.
Li Rucheng said that the popular products in the domestic market have been seriously over-resourced, and Youngor needs to make changes. The international high-end men's wear price is unrealistically high, and the price of a suit is 30,000 to 40,000 yuan. "Youngor's MAYOR series will use the world's premium fabrics, but the price range is 8,000~15000 yuan. This price range is half or even lower than the international first-line men's wear brand. Youngor aims to become a world brand with high cost performance."
Xu Peng, deputy general manager of Youngor Garment Holdings Co., Ltd. gave a vivid example. A shirt generally needs about 1.5 meters of fabric, domestic suppliers 1 meter fabric about 60 yuan, international cutting-edge fabric suppliers need about 300 yuan. After signing a strategic cooperation agreement with five fabric suppliers such as ALBINI, LORO PIANA and ALUMO, the price of Youngor's goods can be more favorable.
Where are they amazing?
Compared to ERMENEGILDO ZEGNA and Ceretti 1881ALBINI, the other three fabric suppliers seem to have less familiarity with domestic consumers.
But in fact, these five fabric suppliers are very powerful.
According to the official introduction of Youngor, ALUMO is a famous Swiss Shirt Fabric. According to the agreement, the two fabrics are designed for the Youngor MAYOR series of garments.
ALBINI uses the world's best GIZA series of Egyptian cotton as the raw material for the fabric. GIZA 45 is known as the Queen of Egyptian cotton, producing only 0.4% of the annual cotton production in Egypt. All of it is harvested by hand. The harvesting process is completely free of defoliants and
R/N Ponte De Roma Fabric,Roma Knitted Fabric,Ponte Roma Fabric,Ponte Roma Knitted Fabric
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