Duan Xiaoping: Focus on fashion and chemical fiber to enhance corporate strength
October 2016, China Textile Industry Association Fall Exhibition held in Shanghai again. At this exhibition, China Chemical Fiber Industry Association will bring 82 chemical fiber quality enterprises to the China Fiber Exhibition Zone. Duan Xiaoping, vice president of China National Textile and Apparel Council and president of China Chemical Fiber Industry Association, introduced the characteristics of this China Fiber Exhibition Zone to reporters.
First, the green fiber display is a highlight of this year's yarn exhibition. As the source of textile industry chain development, fiber's green development process is of great significance to promote the sustainable development of textile industry and society as a whole. The green color of green fiber is more reflected in its production process, focusing on guiding consumers and society to pay attention to healthy consumption and green consumption.
Second, Sheng Hong·China Fiber Trends 2016/2017 Static Exhibition. The exhibition is a continuation of the China Fiber Trends Conference. The purpose is to convey information on new products , new technologies and new applications of chemical fiber enterprises, to increase the brand awareness of fiber fashion trends and to expand the influence of corporate fiber brands.
Third, Silka Textile Materials Innovation Forum. The forum combines the Chinese fiber fashion trend and some parts of green fiber. It is a business and customer docking activity. There are many interactive links. It was held for the first time last year and achieved good results.
Fourth, the number and scale of exhibitors reached a record high. 2016Yarnexpo autumn and winter pavilion area, the number and scale of exhibitors reached a record high. Since the launch of China's fiber fashion trends in 2012, the growth of the yarn exhibition pavilion area, the number of exhibitors and the scale of the exhibition are very fast. It is precisely because of the embeddedness of the popular trend release that this kind of substantial high growth. There are five reasons for the analysis: industry guidance is at work, such as China's fiber fashion trends and green fiber certification release activities to guide enterprises to upgrade; companies have received orders through the exhibition, and gained real benefits; the entire industry has paid attention to the number from the past, The scale began to focus on the development of differentiated and high value-added; to showcase its original products to the world; companies are paying more and more attention to brands.
In the future, Duan Xiaoping proposes that enterprises should make fibers into fabrics or even finished products when exhibiting products, actively cooperate with downstream brands, enhance their brand and value content, and make full use of the platform that the association has opened to carry out continuous and long-term flow. Branding.
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