British famous underwear brand Byford enters the male formalwear industry

A few days ago, at the "Byford 07" Beijing royal fashion show, famous British brand underwear Byford (PAX) officially launched its men's formalwear series in mainland China.

British men's Byford was founded in 1919. It originated from the British county of Leicestershire. Byford, one of the most prestigious British brands, had entered China since 1992. Today, its sales outlets and specialty stores are already located in 160 cities including Beijing, Shanghai, Guangzhou, Shenzhen, and Dalian.

Byford products include cotton underwear, wool trousers, wool coats, shirts, pajamas, socks, scarves and more. After entering China for 15 years, it has been recognized by some people in China and its underwear has matured. "A mature man must mature from the inside to the outside. Byford has won the quality and style for many years. Therefore, after five years of research, we have introduced men's wear including suits, trousers and leather goods to the Chinese market. Outerwear series, which is also in line with Byford's 'Quality Pursuit, Life Enjoyment, From the Inside Out' slogan,” said He Manguang, general manager of Byford Asian Products (Hong Kong), in an interview with the reporter.