Luxury brand Montblanc relocated to Zhengzhou Department Store

The world-famous luxury brand Montblanc held a ribbon-cutting ceremony at Dashang Group's Zhengzhou Guomao Head Office. Li Bingbing, who is the spokesperson for the brand's Asia-Pacific region, went to the site and opened a joint venture with Wan Baolong Brand Group and CEO of Zhengzhou Group of Dashang Group. Unveiled. It is reported that although Montblanc is not the first time to enter the Zhengzhou department store, it is the first time that its spokesperson has invited Zheng to cut the ribbon. The Zhengzhou head office, which welcomes this distinguished brand, marks the acceleration of the entry of luxury brands.

On the morning of the same day, Li Bingbing, who was in a black and smiling face, appeared on the scene. The “star effect” was fully verified—the consumers who heard the news had crammed three floors and three floors outside, just for a star “flavor”. Under the focus of the spotlight, Li Bingbing, accustomed to the big scene, spoke calmly. She said that she was the first time to come to Zhengzhou. She thanked the “fans” for their enthusiasm and gave full play to the role of the spokesperson for the image. He did not forget to appeal to Zhengzhou's consumers to pay more attention to Montblanc.

Why Montblanc chose Li Bingbing as the image ambassador? “Because of her independent, wise, successful and elegant charm,” said Montblanc brand, “She perfectly embodies Montblanc’s brand spirit: perseverance and excellence”.

It is reported that although Montblanc is not the first time to enter the Zhengzhou department store, it is the first time that its spokesperson has invited Zheng to cut the ribbon. Given the lack of consumer confidence caused by the economic environment, with the arrival of Li Bingbing, its “star effect” has aroused consumers’ consumer confidence to some extent. After the ribbon-cutting ceremony was completed on the same day, many consumers did not want to leave and lingered and watched goods in Montblanc’s store.

As a century-old European luxury brand, consumers have long known the name of Montblanc. The brand is known for its pens and watches. Its products include jewelry, belts and even keychains, which fully interpret the exquisite, noble and atmospheric brand style. Since entering the Chinese market, Montblanc has appeared in the high-end department stores in various cities, and the Henan market is also among its deep-growing. The large Zhengzhou store has become the third store in MontBlanc in Henan. At the scene, the reporter saw that the area of ​​Wanbaolong's headquarters in Zhengzhou is 156 square meters, and it is the first shop to get started. The location is excellent, and it can be seen that the big merchants attach great importance to the brand.

With the successful opening of Montblanc, the introduction of luxury brands in the head office of Zhengzhou Zhengzhou is accelerating, and the positioning of its international fashion is becoming increasingly perfect. “In the future, we will still build a platform to welcome more luxury brands, so that Zhengzhou's consumers can not feel the elegance, you can feel the style of the famous products.” Dashang Group, Zhengzhou Area Group President Huang Yu Lizhi said.