Lightness Smart Underwear Global Release - Cross-border robbery, underwear to go to the tech world to share a piece of cake

Every industry is constantly evolving and updating, how will the apparel industry evolve?

In addition to changing fabrics, changing cups, changing designs, how can underwear be improved and optimized?

The world is talking about technology, doing intelligence, how smart underwear

Internet, e-commerce, O2O, big data... The times are changing faster and faster. Yesterday we are still discussing online shopping. Today we have evolved into the era of Industry 4.0. Industry 4.0, where is Big Data, Internet of Things, Artificial Intelligence, and Clothing Industry 4.0?

Traditional clothing has been selling its main functions for a hundred years, but with the development of society and the upgrading of consumption habits, users need more functions to meet the needs of our future life, if it is purely from textile clothing. It is far from enough to innovate and upgrade the process, so we need to use technology to fill this shortcoming, give the soul to the clothing and make it have life perception to help us solve more needs.

Lightness is the first to propose a functional underwear concept in China. Today, it officially launched a smart underwear product, which combines more than ten years of functional underwear with a new masterpiece of new technology, and combines traditional textile technology, science and technology, electronic technology, new materials and other professional technologies. Convergence is the representative product of the garment industry industry 2.0. Not every traditional underwear product can be intelligent, which is the only way for underwear to evolve to a high-tech. Just as Lightness insisted on functional underwear for 17 years, our original heart has not changed in the era of technology, and the functional underwear will be carried forward again.

Lightness's fall/winter 2017 new product launch, the first technology-inspired lingerie conference in China, Lightness Smart Underwear 1.0 was officially released. This smart sports bra, which was developed over 700 days, is a global leader. The original three-lead flexible electrode technology, the accuracy of resting ECG and heart rate is over 99%, reaching the standard of professional sports equipment. It has powerful functions such as sports running, heart rate monitoring, resting ECG, HRV pressure analysis, physical training, etc., comprehensive monitoring of physical health data, especially health data during exercise, by implanting sensors into clothes Become a 24-hour monitoring of our physical health, let your exercise healthy and safe.

Why did Lightnessy be the first person in the industry to “eat crabs” and intelligentize underwear? Recently, the Internet is very popular with a phrase called “cross-border robbery”. We not only have to make money in the underwear industry, we have to Wear a share of the market. The market size of traditional underwear in China is more than 100 billion, and smart wearables have reached tens of billions in just four years. As China's aging population structure becomes more prominent, the big health industry is expected to surpass real estate by 2020. The market size of China's first pillar industry will exceed 10 trillion.

Editor in charge: Yang Bo

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